You have your online marketing campaign well underway and everything is running smoothly. But how do you measure or monitor how it's being received?

1) Klout

Klout is a free online influence tester for your social media accounts which takes all social media analytics into account and correlates social content from various channels to showcase how that content is interacted with by your audience.

By measuring the social reach of your tweets, Facebook posts or LinkedIn activity, Klout will help you understand if what you're saying is driving action from your audience. The more you share and interact the higher your Klout score - meaning you're becoming more and more influential with your social media marketing!

Klout have even launched a beta program called 'Klout for Business' to help you further understand your audience and drive brand awareness as well as helping you increase your ROI.

www.klout.com/home

2) Hubspot

Hubspot specialise in grading your online marketing and helping you understand which parts of your site is producing the results you want. Not only will they analyse your social media and website, they'll delve into your email marketing and mobile responsiveness.

Their Marketing Grader understands what businesses need to know and you can expect to receive detailed insights on a wide variety of topics such as how optimised is your SEO, how effective is your social media marketing and is your marketing more or less effective than a rival's?

www.hubspot.com/

3) Facebook Insights

If you're into social media marketing, it's likely you'll be relying on Facebook to get your message across. If that's the case you need to be familiar with the new Facebook Insights. Previously Facebook only delivered a small amount of information such as which post was engaged with the most or shared most often, they have now made it easier than ever to understand how your social media works.

Separated into five different categories covering everything you could need to know, you can easily monitor your social media marketing campaign and learn more about your audience including when they accessed your page so you can even time your posts.

www.facebook.com/insights

4) Google Analytics

If you're looking for all the information you can possibly get on your audience and where they came from (your blog, email marketing, social medial or search engine) then you can't get much better than Google Analytics.

The program will show you your full customer picture across a wide spectrum of platforms including tablets, smartphones, and social tools. It will also show you where those all-important sales are coming from; helping you reach your performance goals and seeing which parts of your marketing campaign are performing best.

www.google.co.uk/analytics/

Article by John Borthwick of Fifteen Digital.

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