Updating your website with new information can be the last thing on your ‘to do ‘ list. Thinking of subjects to blog about or having the time to write about them can be hard work. Here are a few tips you can consider to give you inspiration for your blogs.

Remember if you can plan ahead and write in batches it might help your time management and take the pressure off for a few weeks.

Top eight approaches to consider….

  • Surprise – attention grabbing – Create something that will stop people in their tracks
  • Question? How about a simple ‘did you know’ blog – full of facts about your business or industry?
  • Curiosity – Do your Top 10 tips, but highlight one as your favourite, make sure it s a high number to encourage people to reach it.
  • Negatives – Never to do this/that, useful advice from your business.
  • How to – Simple but effective way of passing on useful information, helps you reader solved a problem.
  • Numbers – 10, 20, 30 tips, provide great information to share
  • Audience reference – Give you opinion on a topic or news story related to your industry /business.
  • Specificity – Be specific about what you want to say. It can be your own opinion. Encourage interaction and customer views.

Using some of these approaches for inspiration can help you plan ahead for our blogs, so they are easy to upload regularly.

Article by Sue Thompson of Catch Design Management.

NBSL LogoThis article is brought to you by NBSL's North East Business Support Fund which funds the costs of business improvement projects such as website development, marketing strategies, external consultancy – click here to find out more

The North East Business Support Fund  has hundreds of registered providers offering a wide range of business support. NBSL has used its best efforts to post on this web site the most accurate and reliable information given to us by our providers but does not guarantee the accuracy or completeness of any information. The thoughts and opinions expressed in these articles are those of the authors and are licensed to NBSL for publication on this website.


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