Online video has moved from a 'nice to have' to a 'must have' for businesses of all types and sizes. It's helping businesses to improve their online performance by increasing conversion rates, user engagement and Google rankings. Developments in technology and online platforms means that this has also become an affordable option for many businesses.
The video below looks at the power of online video:
Some online video statistics.
Website
- The average website visitor will stay two minutes longer on a site when they watch a video
- The chances of getting a page one listing increases 53 times with video
Mobile
- Online video accounts for 69% of all mobile traffic
- Online video consumption on mobiles increased 38% between 2011 and 2012
YouTube
- YouTube receives more than 1 billion unique visitors each month
- Over 6 billion hours of video are watched each month on YouTube – that's almost an hour for every person on Earth, and 50% more than last year
- Over 500 years of YouTube video is watched every day on facebook
- Video is the most shared brand content on Facebook
- Over 700 YouTube videos are shared on Twitter each minute in the UK
- Two-thirds of Twitter users feel it worth watching videos tweeted by brands
- Emails with video achieve between a 200-300% higher click through rate
- Emails with video can reduce subscriber opt out by up to 75%
Article by Jon Whiting of Three Motion.
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