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Business Bullets
- Marketing
3 Powerful Methods For Increasing Brand Awareness
“Your brand is what other people say about you when you’re not in the room” - There are thousands of businesses out there in the UK alone, all looking for a spot in the public eye, which means for smaller businesses and startup companies, one of the biggest hurdles to overcome is a lack of recognition.
Is advertising a waste of time and money?
Talk to almost any business and they'll tell you that they’ve wasted time and money on advertising. Having a clever idea for a campaign is important, but knowing what, when and where to advertise the idea is even more crucial in today’s multi-channelled world we live in.
How To Do Great Marketing and Win More Customers.
Andy Ditchburn, Creative Director at Perro Design and Communications, shares some insights into how to develop a great marketing strategy.
The ‘Market Message Medium’ process was designed to help you choose the best marketing methods to communicate your unique messages to your specific target audience.
Video Search Engine Optimisation: What, Why and How
Video Search Engine Optimisation (VSEO) is a way of optimising your videos to help search engines find them online. If you want your video to appear in front of your target audience when they search online, you’ll need to use the tools provided by search engines to help them display your content to the right audiences.
Why do so many Organisations get their Logos so badly wrong?
Most people assume they need a logo that ‘means something’ when the reality is that logos can’t really communicate anything much in isolation. Logos are simply symbols, part of a graphic corporate identity that remind and reinforce stakeholders of an organisation’s corporate personality. In fact they’re pretty well meaningless unless the organisation they represent already stands for something in the mind of the person looking at it.
