Most people assume they need a logo that ‘means something’ when the reality is that logos can’t really communicate anything much in isolation. Logos are simply symbols, part of a graphic corporate identity that remind and reinforce stakeholders of an organisation’s corporate personality. In fact they’re pretty well meaningless unless the organisation they represent already stands for something in the mind of the person looking at it.

Good marketing advice and sound marketing decisions can make an enormous difference to the way your business perfoms in the crucial early years - in this article, we'll have a look at some of the things you really need to know...

Updating your website with new information can be the last thing on your ‘to do ‘ list. Thinking of subjects to blog about or having the time to write about them can be hard work. Here are a few tips you can consider to give you inspiration for your blogs.

Investing in quality product photography is one of the most effective ways you can increase your visibility and sales from the web. Good product photography will enhance the perceived value of your products and increases the credibility of your business - but it doesn't need to break the bank.

So you've got a spangly new website for your business and, even better, a presence on every social media platform in the known universe! You'll be StumblingUpon Reddits in no time and the orders will just fly in!! Except it's not going to be like that for a simple reason - presence is nothing when content is king.


Register your business as an NBSL provider and stay up to date with the latest funding information.

If you provide business support services like marketing, business planning, human resources or financial planning find out how you could register with us to offer a grant of up to £3200 to your clients for work that you do for them.

Find out more

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