Inbound Marketing, simply put, is Content Marketing, which in even simpler terms is blogging, social media, website content, calls to action and landing pages.

With Facebook Ads, LinkedIn Ads and now Twitter Ads, there are a lot of Social Media Advertising options to choose from – all with as many enticing benefits as the previous. We firmly believe in quality content creating quality customers, but sometimes it's ideal to reach out to potential leads in other ways. Social media advertising works well for this, particularly in time for 2015.

Have you found yourself finishing up the important bit of writing out slides for a presentation you have coming up, or better yet, planning out your social media, and at the very last minute thought to yourself "Pictures!", "I'll whack in a few Pictures!". Where do you go? Google? A stock site? Or frantically raid your phone for "something that will do"?

If you're selling online you'll know the importance of getting your pricing right: small variations can mean the difference between being market leader or losing out to the competition, especially in the current economic climate. There's a lot more to pricing strategy than just being the cheapest though, we'll take a look at some potential pitfalls below.

One of the easiest and quickest ways to get more cash into your business is to get more sales from current and past clients, and people they know. However, if you're experiencing the problem of not enough clients willing to pay for what you offer then a different approach is necessary. Particularly if you're selling higher priced services, you need a way to turn sales conversations that end with "I'm interested but I can't afford it" or "I need to think about it" into "Sounds great, when can we start?"

Providers

Register your business as an NBSL provider and stay up to date with the latest funding information.

If you provide business support services like marketing, business planning, human resources or financial planning find out how you could register with us to offer a grant of up to £2800 to your clients for work that you do for them.

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Our Programmes

From start up to growth.

Our unique support programmes can provide help no matter what stage your business is at.