If you're selling online you'll know the importance of getting your pricing right: small variations can mean the difference between being market leader or losing out to the competition, especially in the current economic climate. There's a lot more to pricing strategy than just being the cheapest though, we'll take a look at some potential pitfalls below.

One of the easiest and quickest ways to get more cash into your business is to get more sales from current and past clients, and people they know. However, if you're experiencing the problem of not enough clients willing to pay for what you offer then a different approach is necessary. Particularly if you're selling higher priced services, you need a way to turn sales conversations that end with "I'm interested but I can't afford it" or "I need to think about it" into "Sounds great, when can we start?"

Suddenly everyone is an expert. The digital age has provided the technology – cameras and phones – and created the platforms – social media – for us all to become publishers of our own material. At the same time newspapers are cutting staff and becoming more and more reliant on content generated by, or on behalf of, local businesses. Has there ever been a greater opportunity to promote your goods or service? Yes, but...

How naturally can business growth happen? Can we take an organic approach so that we nourish and, in turn, flourish?

Your domain name is a big part of your business and it's amazing how many people don't even know who owns theirs, let alone what to do if there's a problem. Read on to find out what to do to make the most of this vital business asset.


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