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Internet Marketing – Typical Small Business Mistakes
With the amount of business that can be generated from having an online presence, it's not only in a small businesses' best interest to have a website and social media accounts, it's increasingly vital to a company's survival. However, a large proportion of small businesses still don't even have a website and thereby ignore the most obvious choice to utilise their small business internet marketing potential.
Three must-haves when developing your website
Developing a new website is an exciting venture. It allows you to review branding, find even better ways to promote the key elements of your business and set fresh goals to monitor your digital success.
What to do When You're The Best Kept Secret in Your Market
As a service-based business owner do you ever feel like you could be helping so many more people, and could be doing so much more business, if only more people knew about you and what you offer?
How to Use Analytics to Improve Your Website Performance
Analytics can tell you a great deal about who's looking at your website, how they arrived there and what they do while they're looking - here's how to use that data to improve your website.
How to Turn Your Underperforming Ecommerce Website into a Sales Machine
An ecommerce website is an excellent way to sell your products with the minimum of overheads. You can vastly widen your catchment area well in excess of that available to a store that only has a physical high-street presence. Many businesses develop an online store and think that it will instantly generate dozens of sales in no time at all. Whilst this can sometimes be the case, the fact of the matter is that without prior preparation and ongoing work it risks falling short of its targets.
