2014 will be the year online video and mobile rises to the forefront of business marketing strategies. Online video is proving to be one of the most powerful marketing tools for organisations of all types and sizes. Indeed, according to eMarketer, 93% of marketers used video for online marketing in 2013 (source: eMarketer), and this is set to increase in 2014.

As we continue to explore the reasons to the lack of traffic to your website from the search engines, it may be that - You are too worried about backlinks... This article is a transcript of some of the advice shared during a recent Search Engine Optimisation masterclass. Make sure to read and use the information from part 1 first.

When it comes to marketing your business online, it's not long before the issue of Search Engine Optimisation (SEO) pops up. Since Google's domination of the online search space, the ability to get yourself onto that "First page" of results is seen as an absolute necessity for many.
But is it, and probably more importantly, is it actually cost-effective to achieve? I've recently been doing a lot of work on website metrics for a number of different organisations involved in e-commerce. Some of which put considerable sums into SEO campaigns. The facts of these metrics are sobering.

The practice of Search Engine Optimisation has been with us for over a decade now, but we need to be careful that we do not promote our businesses online 'like it is 2004' as digital marketing expert Gary Vaynerchuk would put it.

Websites are ever evolving, technologies continue to develop and it is vital for your website to stay ahead of the competition, so, if you don't have a never-ending budget, what should you do?


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