It was great news speaking to a client of ours recently to find out that their sales have increased twice over since last year. As part of their marketing strategy we persuaded them to be bold and do something that none of their competitors were doing, which has really made them stand out.

Internet search has come a long way in recent years. From the early days of 'black hat' Search Engine Optimisation (SEO) -a term that refers to less than ethical ways of skewing search results - to the modern-day link farms, Google knows all the tricks and penalises those who try to work around the system.

2014 will be the year online video and mobile rises to the forefront of business marketing strategies. Online video is proving to be one of the most powerful marketing tools for organisations of all types and sizes. Indeed, according to eMarketer, 93% of marketers used video for online marketing in 2013 (source: eMarketer), and this is set to increase in 2014.

As we continue to explore the reasons to the lack of traffic to your website from the search engines, it may be that - You are too worried about backlinks... This article is a transcript of some of the advice shared during a recent Search Engine Optimisation masterclass. Make sure to read and use the information from part 1 first.

When it comes to marketing your business online, it's not long before the issue of Search Engine Optimisation (SEO) pops up. Since Google's domination of the online search space, the ability to get yourself onto that "First page" of results is seen as an absolute necessity for many.
But is it, and probably more importantly, is it actually cost-effective to achieve? I've recently been doing a lot of work on website metrics for a number of different organisations involved in e-commerce. Some of which put considerable sums into SEO campaigns. The facts of these metrics are sobering.


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