You have probably wondered how to improve your email copywriting to get a better response from your readers in the future. This may seem complicated at first, but once you get a hang of it, you'll realise that all it takes is to understand how it actually works.

Initially emerging in the mid 90s, Pay Per Click marketing has rapidly developed into a hugely significant online advertising channel, helping businesses across the globe increase their leads, sales and overall traffic.

I spotted a really interesting article in Marketing Week by Mark Ritson which shows how Radiocentre and ebiquity’s new 2018 report shows marketers’ perceptions about which channels perform best, versus the reality. The results show that marketers are really missing a trick when it comes to putting all their eggs in one basket and investing their entire budget in digital.

Marketing a small business can be time-consuming and costly, and if you have a small or non-existent budget, the task of bringing in new customers can be even tougher. In this Business Bullet for NBSL, we've rounded up five ways to get more out of your marketing budget.

The public sector are actively encouraging SMEs to bid for contracts. Self-certification, framework agreements, value bands and lower thresholds are all steps that have been introduced by the government to extend contract opportunities to SMEs.

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