If you are disappointed with the number of enquiries from your website, the most likely scenario is that your site is not creating enough trust and confidence in your offer or delivery. There are many ways to improve the 'trust score' of your website and today we will be using the 7 principles of online engagement as described by Dr Susan Weinschenck from Human Factors International.

There is little doubt that in 2014 the digital world dominates many of our lives, from both a personal and a business perspective. Ten years ago investing marketing budget in a website was a big decision – a 'we probably should' conversation, but not necessarily a given.

Following on from the first article here are 5 more killer tips to ensure your Digital Marketing strategy remains relevant and delivers results:

Organisations of all types and sizes must continually adapt their marketing strategies to remain relevant and in front of their target audiences. Increasingly, this means recognising the online nature of customer relationships and deploying a strong Digital Marketing strategy.

Hummingbird, Google's latest algorithm update (following on from Panda and Penguin), means website content is quickly catching up with traditional Search Engine Optimisation methods when it comes to driving traffic to your website. In fact, the results of a recent study by Hubspot based on feedback from over five thousand of their customers are quite staggering.

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