Initially emerging in the mid 90s, Pay Per Click marketing has rapidly developed into a hugely significant online advertising channel, helping businesses across the globe increase their leads, sales and overall traffic.

I spotted a really interesting article in Marketing Week by Mark Ritson which shows how Radiocentre and ebiquity’s new 2018 report shows marketers’ perceptions about which channels perform best, versus the reality. The results show that marketers are really missing a trick when it comes to putting all their eggs in one basket and investing their entire budget in digital.

Marketing a small business can be time-consuming and costly, and if you have a small or non-existent budget, the task of bringing in new customers can be even tougher. In this Business Bullet for NBSL, we've rounded up five ways to get more out of your marketing budget.

Writing a bid for the first time can seem like a daunting task, however following a few simple rules can increase your chances of success and keep your stress levels to a minimum.

The public sector are actively encouraging SMEs to bid for contracts. Self-certification, framework agreements, value bands and lower thresholds are all steps that have been introduced by the government to extend contract opportunities to SMEs.

“Your brand is what other people say about you when you’re not in the room” - There are thousands of businesses out there in the UK alone, all looking for a spot in the public eye, which means for smaller businesses and startup companies, one of the biggest hurdles to overcome is a lack of recognition.

Talk to almost any business and they'll tell you that they’ve wasted time and money on advertising. Having a clever idea for a campaign is important, but knowing what, when and where to advertise the idea is even more crucial in today’s multi-channelled world we live in.

Andy Ditchburn, Creative Director at Perro Design and Communications, shares some insights into how to develop a great marketing strategy.

The ‘Market Message Medium’ process was designed to help you choose the best marketing methods to communicate your unique messages to your specific target audience.

Unless you’ve been living under a rock for the last couple years, you’ll know that online video has literally exploded, giving birth to the industry of Video Marketing.

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