Premier Fitness Supplements wanted help with branding a new product line - here's how our funding helped.

Premier Fitness Supplements, based in Consett, develop nutritional products for performance athletes including body builders. They work in conjunction with elite level athletes and performance nutritionists to develop their products.

Business Need

In the development phase for their new Muscle Mousse product Managing Director Neil Johnson identified a need for a very clear and attention grabbing brand as they were entering a very competitive market ad needed the ability to punch above their weight through a differentiated product offer.


Having identified a branding consultant that understood their needs Neil applied for support from the North East Business Support Fund. Rachel Townsend Green (Au Fait Marketing) worked closely with Neil and the team as well as reviewing the wider market to develop a brand image.


The Muscle Mousse brand was successfully launched grabbing immediate market attention via the leading Health and Nutrition magazines. The product has been so successful since launch that a whole range of Muscle Mousse flavours are now on the market and Neil has brought the production of the product 'in house' employing more staff in the process.

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