Have you been working tirelessly in the kitchen for months perfecting that recipe that’s going to make your fortune? You know, the one that’s full of goodness, is nutritionally balanced and perfect for everyone? Maybe it’s the next vegetarian or vegan delight that’s going to take the audience by storm.

Between 65-70% of purchasing decisions are made in store, so the way your product looks on a shelf or in a display can have a massive impact on whether or not customers buy your product. To help you stand out, here’s 5 tips to give you a competitive edge when designing your packaging.

We can all agree sales performance is critical for every business. Increasing sales performance should be at the forefront of sales directors minds. There is a range of approaches and ways to do this. Here are 8 approaches that help you avoid some of the common mistakes others make. These 8 act as a shortcut to sales growth and success.

If you’re thinking about a new website for your business, there are a couple of different options out there and choosing the right one isn't as simple as you'd think – so here are the three main candidates and what to look out for.

You have probably wondered how to improve your email copywriting to get a better response from your readers in the future. This may seem complicated at first, but once you get a hang of it, you'll realise that all it takes is to understand how it actually works.

Initially emerging in the mid 90s, Pay Per Click marketing has rapidly developed into a hugely significant online advertising channel, helping businesses across the globe increase their leads, sales and overall traffic.

I spotted a really interesting article in Marketing Week by Mark Ritson which shows how Radiocentre and ebiquity’s new 2018 report shows marketers’ perceptions about which channels perform best, versus the reality. The results show that marketers are really missing a trick when it comes to putting all their eggs in one basket and investing their entire budget in digital.

Marketing a small business can be time-consuming and costly, and if you have a small or non-existent budget, the task of bringing in new customers can be even tougher. In this Business Bullet for NBSL, we've rounded up five ways to get more out of your marketing budget.

Writing a bid for the first time can seem like a daunting task, however following a few simple rules can increase your chances of success and keep your stress levels to a minimum.

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