Video Search Engine Optimisation (VSEO) is a way of optimising your videos to help search engines find them online. If you want your video to appear in front of your target audience when they search online, you’ll need to use the tools provided by search engines to help them display your content to the right audiences.

Most people assume they need a logo that ‘means something’ when the reality is that logos can’t really communicate anything much in isolation. Logos are simply symbols, part of a graphic corporate identity that remind and reinforce stakeholders of an organisation’s corporate personality. In fact they’re pretty well meaningless unless the organisation they represent already stands for something in the mind of the person looking at it.

Good marketing advice and sound marketing decisions can make an enormous difference to the way your business perfoms in the crucial early years - in this article, we'll have a look at some of the things you really need to know...

Updating your website with new information can be the last thing on your ‘to do ‘ list. Thinking of subjects to blog about or having the time to write about them can be hard work. Here are a few tips you can consider to give you inspiration for your blogs.

Investing in quality product photography is one of the most effective ways you can increase your visibility and sales from the web. Good product photography will enhance the perceived value of your products and increases the credibility of your business - but it doesn't need to break the bank.

In today’s constantly changing and uncertain times, equipping your managers with the critical skills they need to drive growth has never been more important. Unfortunately, management and leadership has been a long-time blind spot in the UK skills agenda, with 71% of firms failing to offer training to first-time managers, instead leaving them to sink or swim in leadership roles that require an entirely different set of skills to the ones that they were promoted for.

Ross Golightly, Managing Director of Sphera Consulting, shares some insights on how to grow your business to the next level.

Adhere to these 6 intellectual property (IP) rules in your product development activities to ensure that you are able to benefit fully from the resulting product:

A recent survey by YouGov considered 525 SME's (all with employees). The statistics were concerning

  • 22% said they had 1 person or no people responsible for health and safety;
  • 23% said this was because of time;
  • 19% blamed cost;
  • 32% admitted one preventable accident within the last 12 months.

The administration of health and safety is time consuming, will cost money but should reduce the number of accidents at work and is a legal requirement.

Providers

Register your business as an NBSL provider and stay up to date with the latest funding information.

If you provide business support services like marketing, business planning, human resources or financial planning find out how you could register with us to offer a grant of up to £3200 to your clients for work that you do for them.

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Our Programmes

From start up to growth.

Our unique support programmes can provide help no matter what stage your business is at.