The public sector are actively encouraging SMEs to bid for contracts. Self-certification, framework agreements, value bands and lower thresholds are all steps that have been introduced by the government to extend contract opportunities to SMEs.

“Your brand is what other people say about you when you’re not in the room” - There are thousands of businesses out there in the UK alone, all looking for a spot in the public eye, which means for smaller businesses and startup companies, one of the biggest hurdles to overcome is a lack of recognition.

Andy Ditchburn, Creative Director at Perro Design and Communications, shares some insights into how to develop a great marketing strategy.

The ‘Market Message Medium’ process was designed to help you choose the best marketing methods to communicate your unique messages to your specific target audience.

Unless you’ve been living under a rock for the last couple years, you’ll know that online video has literally exploded, giving birth to the industry of Video Marketing.

In 2016 there are two things we can be absolutely certain of when it comes to online marketing. That is, attention spans are getting shorter and video is reining supreme.

Video Search Engine Optimisation (VSEO) is a way of optimising your videos to help search engines find them online. If you want your video to appear in front of your target audience when they search online, you’ll need to use the tools provided by search engines to help them display your content to the right audiences.

Most people assume they need a logo that ‘means something’ when the reality is that logos can’t really communicate anything much in isolation. Logos are simply symbols, part of a graphic corporate identity that remind and reinforce stakeholders of an organisation’s corporate personality. In fact they’re pretty well meaningless unless the organisation they represent already stands for something in the mind of the person looking at it.

Good marketing advice and sound marketing decisions can make an enormous difference to the way your business perfoms in the crucial early years - in this article, we'll have a look at some of the things you really need to know...

Updating your website with new information can be the last thing on your ‘to do ‘ list. Thinking of subjects to blog about or having the time to write about them can be hard work. Here are a few tips you can consider to give you inspiration for your blogs.

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